Decision making is a critical process to organizations seeking to improve competitiveness and profitability. Traditional business intelligence has focused on supporting generic decision making processes with software for information delivery. However, strategic and operational decisions have different organizational objectives. Strategic decisions have a broad organizational scope but are infrequent, while many types of operational decisions have a more restricted scope but repeat frequently.
Progress is being made in automating decision-making processes for repeatable, operational decisions and providing true decision support that moves beyond information dissemination. The discipline of operations research has pioneered many techniques in this domain with demonstrated success in decision initiatives in a wide range of industries. IDC studies have shown that analytics projects that address operational decisions have demonstrated higher ROI than those projects that only address the delivery of information.
The IDC Business Intelligence and Business Process Forum is focused on linking business intelligence and operational processes to identify levers that drive business and deliver strategic value. This forum is designed to provide insight into how IT and business professionals have collaborated to deliver BI solutions by supporting business processes in a functional area or across functional areas.
Hear first-hand how companies are delivering increased revenue, cost savings and greater efficiency by increasing the effectiveness of repeatable, operational decisions. This one-day forum will explore how companies are using technology to increase business value by answering the following questions:
* How can I take BI knowledge and apply it at the execution level? How can I effectively deliver solutions to front line employees to enhance customer service or improve staffing and workflow?
* How do I know if a BI project can directly impact the business before beginning? How do I overcome deficiencies in ROI analysis using NPV for my project? What department is appropriate to initiate a project?
* Are there proven approaches to engaging across functional areas to: address disconnects? create alignment to reach goals?
* What must I do differently with data to take advantage of combining emerging technologies (such as GIS and Visualization) with BI tools?