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A collection of press releases, audio content and media clips featuring INFORMS members and their research.

New Research Cracks the Code on Selling Power of TikTok Video Ads
News Release

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

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The 3 biggest things to know about a potential U.S.-Ukraine minerals deal
Media Coverage

Contentious minerals deal has sparked a war of words between Trump and Zelensky, and could be announced later this week

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How tariffs can hurt American supply chains | GUEST COMMENTARY
Media Coverage

Americans have probably heard the word “tariffs” more in the past month than in the past four years — and for good reason. Tariffs are central to President Donald Trump’s economic playbook, despite opposition from mainstream economists and trade experts

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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New Research Cracks the Code on Selling Power of TikTok Video Ads

New Research Cracks the Code on Selling Power of TikTok Video Ads

News Release, March 6, 2025

BALTIMORE, MD, March 6, 2025 – Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the INFORMS journal Marketing Science introduces a game-changing algorithm that predicts which TikTok ads will drive sales before they even go live.

2025 Finalists Announced for the Prestigious INFORMS UPS George D. Smith Prize

2025 Finalists Announced for the Prestigious INFORMS UPS George D. Smith Prize

News Release, March 5, 2025

BALTIMORE, MD, March 5, 2025 – INFORMS, the world’s largest association for professionals and students in operations research (O.R.), AI, analytics and data science, proudly announces the three distinguished finalists for the 2025 UPS George D. Smith Prize. This prestigious award honors institutions that excel in preparing students for impactful careers in the rapidly evolving O.R., analytics and data science fields.

Generative AI Is Upending Freelance Work – Even Top Performers Aren’t Safe

Generative AI Is Upending Freelance Work – Even Top Performers Aren’t Safe

News Release, March 4, 2025

BALTIMORE, MD, March 4, 2025 – A groundbreaking study has uncovered a startling reality: generative AI tools like ChatGPT are already reshaping the freelance job market, slashing employment opportunities and pay for workers across all skill levels. Even top freelancers – those with the strongest track records – are suffering the greatest setbacks.

Issues And Ideas With Chris DeBello

Issues And Ideas With Chris DeBello

Issues And Ideas With Chris DeBello, February 28, 2025

Prof. Anna Nagurney explains what Rare Earth Minerals are and their importance in a variety of industries along with day-to-day life

UMass Economist Says New Tariffs Could Balloon Inflation

UMass Economist Says New Tariffs Could Balloon Inflation

BusinessWest, February 28, 2025

With President Trump moving quickly to make good on promises of widespread tariffs on products from U.S. trading partners, consumers and businesses are left trying to understand the ramifications.

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