News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Resoundingly Human Podcast

An audio journey of how data and analytics save lives, save money and solve problems.

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Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

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3 winter disruptions hospital leaders should brace for

3 winter disruptions hospital leaders should brace for

Becker's Hospital Review, October 25, 2022

As hospital supply chains endure inflationary pressures, the surge of multiple viruses and typical "end-of-the-year chaos," medical supply experts told Becker's their top concerns heading into 2022's winter.

Promoting Cigarette Brands in TV Shows Yields Unexpected Results

Promoting Cigarette Brands in TV Shows Yields Unexpected Results

News Release, October 26, 2022

BALTIMORE, MD, October 26, 2022 – New research in the INFORMS journal Marketing Science, conducted by researchers at the University of Chicago and University of Washington, finds a 10% increase in TV product placement for cigarettes increases sales by 2% for the tobacco brand shown on-screen. Furthermore, it has the same effect on its direct competitors’ sales as well.

Upcoming Holiday Supply Chain Challenges in 2022

Upcoming Holiday Supply Chain Challenges in 2022

Audio Clip, October 25, 2022

New audio is available for media use featuring Robert Handfield, the executive director of the Supply Chain Resource Cooperative at NC State University. He’s also the Bank of America University Distinguished Professor of Supply Chain Management in NC State’s Poole College of Management. He speaks about the upcoming holiday supply chain challenges in 2022. This content is made available by INFORMS, the largest association for the decision and data sciences. What follows are 4 questions and responses. These responses were provided on October 24, 2022.

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