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Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. I'm tired of nice people. Not people who are genuinely nice, you understand. They simply fascinate me as to how their niceness can be so natural.

I’ve been there, just like many other Americans.

My bank account funds temporarily dwindle because an automated monthly payment is withdrawn from my bank account around the same time I make a large purchase. Or a deposited check hasn’t posted to my account when expected.

INFORMS Resoundingly Human podcast, connects you with the incredible people who bring operations research and analytics to life. Started Aug 2018.

Influencing consumer decisions is a priority for retailers, and in this quickly growing digital age it’s becoming more important to understand how and where to target them. Already, consumers’ every click is being tracked to see what products they like and dislike. And yes, that means even you're being followed. So how do retailers track and use that information to increase sales?