INFORMS Releases

A collection of all INFORMS related press releases.

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Does live tweeting while watching TV distract from the ads?

Does live tweeting while watching TV distract from the ads?

News Release, April 2, 2019

CATONSVILLE, MD, April 2, 2019 – Researchers from the Kelley School of Business at Indiana University and at Goizueta Business School at Emory University published new research in the INFORMS journal Marketing Science which reveals that advertisers can see a boost in online shopping when television viewers multitask and engage in social media activity while watching certain programs.

Crisis management: When your celebrity advertising endorser generates negative publicity

Crisis management: When your celebrity advertising endorser generates negative publicity

News Release, March 25, 2019

 CATONSVILLE, MD, March 25, 2019 – Researchers from the University of Connecticut and Free University of Berlin published new research in the INFORMS journal Management Science that provides companies with substantiated, actionable insights on strategies for effectively responding to situations where their highly compensated celebrity endorsers generate negative publicity.

Researchers identify method to prioritize treatment strategies in hepatitis C in U.S. prison system

Researchers identify method to prioritize treatment strategies in hepatitis C in U.S. prison system

News Release, March 21, 2019

CATONSVILLE, MD, March 21, 2019 – There are currently more than three million people in the United States with hepatitis C, a condition that can lead to serious and even deadly liver complications. In the U.S. prison system, the prevalence of hepatitis C virus (HCV) infection is currently 10 times higher than the national average. And while new HCV treatment drugs are very effective, their high cost along with very limited healthcare budget in prisons impedes universal treatment in prisons. However, new research in the INFORMS journal Operations Research, has identified new protocols that could substantially decrease HCV infection in the U.S. prison system.

How measurable is online advertising?

How measurable is online advertising?

News Release, March 20, 2019

CATONSVILLE, MD, March 20, 2019 – Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on whether common approaches for online advertising measurement are as reliable and accurate as the “gold standard” of large-scale, randomized experiments.

Egon Balas: 1922–2019

Egon Balas: 1922–2019

News Release, March 19, 2019

INFORMS is saddened to learn of the passing of INFORMS Fellow and esteemed member of the Carnegie Mellon University faculty, Egon Balas, who overcame an early life in the shadow of the volatile political dynamic of World War II-era Romania to become a leader in the field of operations research.

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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Decision Science Digest

Decision Science Digest: September 30, 2024

BALTIMORE, MD, September 30, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Focusing on the Family: A Breakthrough in Genetic Testing that Provides Health Information to Everyone, Not Just One Person (INFORMS journal Manufacturing & Service Operations Management)
  • Utilizing Drones to Save Lives and Fight the Opioid Epidemic: New Model Can Save up to 33 Lives per Year (INFORMS journal Operations Research)
  • Generative AI Interprets Reactions to Polarizing Content: Social Media vs. Email (INFORMS journal Management Science)
  • Identifying Depression and Preventing Suicide: New Model Utilizes Social Media Data to Save Lives (INFORMS journal Information Systems Research)
Decision Science Digest: June 18, 2024

BALTIMORE, MD, June 18, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Tailoring Ads to Consumers: How Facial Expression Software is Streamlining the Process (INFORMS journal Management Science)
  • Teaming Up to Reach a Goal: New Research Proves Social Ties Improve Long-Standing Success (INFORMS journal Management Science)
  • Predicting Deliveries: Fostering Trust with Consumers So They Buy Again, A New Model to Nail Down Product Delivery Dates (INFORMS journal Manufacturing & Service Operations Management)
  • The Tesla Effect! The Impact of EV Charging Locations on Local Businesses (INFORMS journal Manufacturing & Service Operations Management)
See all Decision Science Digest Releases