INFORMS Releases

A collection of all INFORMS related press releases.

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It pays to go beyond the last word when advertising using Google AdWords

It pays to go beyond the last word when advertising using Google AdWords

News Release, October 11, 2016

CATONSVILLE, MD, October 11, 2016 – As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers – both big and small. An often debated question is: Should marketers prioritize advertising on the last keyword or the first keyword that a customer searched that led to clicks and sales? There is no obvious answer to the question. 

Applications now being accepted for the 45th Annual Franz Edelman Award

Applications now being accepted for the 45th Annual Franz Edelman Award

News Release, October 5, 2016

INFORMS, the leading international association for professionals in operations research and analytics, is accepting now applications for the 45th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in analytics and operations research.  

New online library illustrates impact of analytics on healthcare

New online library illustrates impact of analytics on healthcare

News Release, September 28, 2016

CATONSVILLE, MD, September 28, 2016 – From fighting disease and treating patients, to managing hospitals, driving insurance, and guiding virtually every aspect of the healthcare system, the use of analytics and operations research methods are dramatically altering the healthcare landscape.

Tweets better than Google Trends at forecasting TV program ratings

Tweets better than Google Trends at forecasting TV program ratings

News Release, August 1, 2016

CATONSVILLE, MD, August 1, 2016 – How well does the emotional and instantaneous content in tweets perform relative to the more deliberate searches recorded in Google Trends in forecasting future TV ratings? In a massive big data analysis using data from Twitter, Google Trends and other widely used websites for entertainment information, a forthcoming article in the INFORMS journal Marketing Science finds that mining Twitter content is significantly more effective than Google Trends in its ability to predict future TV ratings. 

Media Contact

Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578

INFORMS Magazines

OR/MS Today is the INFORMS member magazine that shares the latest research and best practices in operations research, analytics and the management sciences.

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Analytics magazine showcases articles and research reports based on big data, AI, machine learning, data analytics and other new-age technologies.

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Decision Science Digest

Decision Science Digest: September 30, 2024 September 30, 2024

BALTIMORE, MD, September 30, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Focusing on the Family: A Breakthrough in Genetic Testing that Provides Health Information to Everyone, Not Just One Person (INFORMS journal Manufacturing & Service Operations Management)
  • Utilizing Drones to Save Lives and Fight the Opioid Epidemic: New Model Can Save up to 33 Lives per Year (INFORMS journal Operations Research)
  • Generative AI Interprets Reactions to Polarizing Content: Social Media vs. Email (INFORMS journal Management Science)
  • Identifying Depression and Preventing Suicide: New Model Utilizes Social Media Data to Save Lives (INFORMS journal Information Systems Research)
 Decision Science Digest: June 18, 2024 June 18, 2024

BALTIMORE, MD, June 18, 2024 –

EDITOR’S NOTE: Decision Science Digest is a periodic communique highlighting recent peer-reviewed research published by INFORMS, the largest association for the decision and data sciences, across its 17 journals. This issue highlights four press releases based on the findings of new peer-reviewed articles.

  • Tailoring Ads to Consumers: How Facial Expression Software is Streamlining the Process (INFORMS journal Management Science)
  • Teaming Up to Reach a Goal: New Research Proves Social Ties Improve Long-Standing Success (INFORMS journal Management Science)
  • Predicting Deliveries: Fostering Trust with Consumers So They Buy Again, A New Model to Nail Down Product Delivery Dates (INFORMS journal Manufacturing & Service Operations Management)
  • The Tesla Effect! The Impact of EV Charging Locations on Local Businesses (INFORMS journal Manufacturing & Service Operations Management)
 See all Decision Science Digest Releases