News Releases

CATONSVILLE, MD, February 2, 2021 – According to new research, the presence of an Airbnb property can actually contribute to an increase in housing prices and rental rates in a local neighborhood. But it depends on where the property is located.

CATONSVILLE, MD, January 12, 2021 – Machine learning and artificial intelligence (AI) are perfectly suited to help companies and marketers monitor and set prices based on real-time dynamic pricing. But new research has identified some possible unintended consequences of AI in this area.

CATONSVILLE, MD, December 18, 2020 – INFORMS, the leading international association for operations research and analytics professionals, announced it has launched the INFORMS Journal of Data Science (IJDS), which will publish cutting-edge peer-reviewed research and content designed to help businesses and organizations leverage data-driven decision-making to save lives, save money and solve problems.

CATONSVILLE, MD, December 10, 2020 – New research from a team of scientists at four leading universities has shed new light on the effectiveness of social advertising in specific product categories to learn which product categories tend to benefit more from social advertising, and which may not.

CATONSVILLE, MD, December 10, 2020 – INFORMS, the leading international association for operations research and analytics professionals, announced ECS as a Certified Analytics Professional (CAP) Preferred Employer.

CATONSVILLE, MD, November 3, 2020 – A new research study has exposed the mindset that helps many become more committed to a long-term personal finance savings program. The research found that when savers perceive the amounts they need to save on more granular terms, such as $5 per day as opposed to $150 per month, they are more likely to commit to and sustain a personal savings regimen.

CATONSVILLE, MD, October 19, 2020 – Most people have seen or heard from a friend, neighbor or family member about a product or service they’ve used and how their experience was. It’s called observational learning or word-of-mouth. These communications don’t provide an unbiased assessment of true quality. Given this, businesses are faced with the difficult decision of determining when and how to spend their ad dollars. New research in the INFORMS journal Marketing Science finds when consumers learn about products/services from other consumers, a business may actually want to spend more money to credibly signal its quality. 

CATONSVILLE, MD, October 16, 2020 – Telemedicine has become more common given the current global pandemic. COVID-19 has limited doctor’s office and hospital visits to ensure safety for everyone. But rather than diminish the quality of care, new research in the INFORMS journal Information Systems Research finds that increasing wider use of telemedicine in the emergency room (ER) can yield positive results for patients and providers alike. 

CATONSVILLE, MD, October 7, 2020 – New research has shed light on how various political campaign activities influence voters. It found that a candidate’s mass media advertising is more likely to influence independent voters, while the campaign’s “ground game,” targeting voters through grassroots outreach, is more effective at reaching a candidate’s base.

CATONSVILLE, MD, September 3, 2020 – Social media has forever changed our society and how people do business. A 2013 report by J.D. Power found nearly two-thirds of customers have used a company’s social media site to connect with customer service. New research in the INFORMS journal Information Systems Research finds businesses that use Twitter as a social care channel are seeing a 19% increase in customer satisfaction.