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Do Hospital Ads Work? Who’s Paying Attention and Why a Ban on Ads Increases Patient Readmission
...New Marketing Science Study Key Takeaways...
Fostering Entrepreneurship: Promoting Founding or Funding?
...Everybody loves Silicon Valley. Imitations can be found worldwide: Silicon ...
Does live tweeting while watching TV distract from the ads?
...New research study finds advertisers actually get a boost from ���media ...
Corporate Innovation along the Supply Chain
...The importance of customer demand on motivating supplier innovation has long ...
Research: Why struggling airlines spend more on safety
Who should receive priority for hepatitis C care? Researchers suggest shift
Ralph Keeney Interview Transcript
Study points to the power of word-of-mouth in social learning
Transforming Aviation Security
...After the events of September 11, 2001, the United States had to forever changed...