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Rainmaker to present total revenue management approach for casino hotels at INFORMS 2017
Can tailoring ads help brands increase customer loyalty?
Saif Benjaafar
...What prompted you to enter this field? Why?I started out as an electrical ...
Disney’s deep dive on personality research, and its potential implications for brand marketers
When it’s smart to copy your competitor’s brand promise
Price discounts may backfire when combined with large donations
Become a part of the growing data analytics field
Over 80% of online ad effect is on offline sales
...CATONSVILLE, MD, February 2, 2017 ��� According to a forthcoming study in ...