News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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An audio journey of how data and analytics save lives, save money and solve problems.

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COVID-19 Vaccine Distribution Should Consider Both Demand and Supply

COVID-19 Vaccine Distribution Should Consider Both Demand and Supply

The Hill, October 27, 2020

States have been working hard on developing COVID-19 vaccine distribution plans. By the time the vaccine becomes available, about 1 in 4 people in the country may have recovered from COVID-19 and therefore be partially immune, and others who need the vaccine most may avoid it. The distribution plans should therefore address both possible immunity and vaccine reluctance as demand-side issues.

Voting Amid a Global Pandemic: Why Lines May Still be Long at the Polls and How to Counteract it

Voting Amid a Global Pandemic: Why Lines May Still be Long at the Polls and How to Counteract it

Medium, October 27, 2020

The long-anticipated 2020 General Election, which was already going to be a show of the ages, is coupled with a global outbreak of the COVID-19 virus. When voter turnout is as high as it is expected to be this year, the lines, or queues in the data science world, can become long — sometimes very long. The spring Presidential primary election in my home state of Wisconsin occurred during the statewide “stay-at-home” order associated with the pandemic, and many polling locations experienced long queues. Election officials are bracing for these queues to be even longer on November 3 when voter turnout will be much higher than it was for the primaries.

Hospitalization of COVID Patients Surge Across US

Hospitalization of COVID Patients Surge Across US

Financial Times, October 27, 2020

Hospitalisations of Covid-19 patients are surging across the US, leading to a shortage of medical staff and threatening to force state governors to make difficult decisions about rationing access to intensive care. New field hospitals were being opened from the Wisconsin state fair grounds to the El Paso Convention Center in Texas, as US Covid-19 cases surged to an all-time high a week before the presidential election.

Consumers Worry About Holiday Delivery Delays as Shopping Moves Online Amid Pandemic

Consumers Worry About Holiday Delivery Delays as Shopping Moves Online Amid Pandemic

ABC 7 News, October 26, 2020

One of the biggest challenges for shoppers this holiday season could be getting gifts to their destinations on time. In fact, there's already a lot of nervousness in the retail industry about whether their deliveries can keep up with demand. As we found out, they aren't the only ones who are nervous. Donna Bachmann counts herself as among the nervous ones. She says Federal Express lost five quilts she made last holiday season as gifts.

Protecting Maryland's Polling Places, TU

Protecting Maryland's Polling Places, TU

Patch, October 23, 2020

Associate Professor Natalie M. Scala standing at the ballot drop box on the Towson University campus about two weeks before the 2020 General Election. Between physical distancing measures leading to long lines to vote in person, mail-in or absentee ballots taking longer to be counted and the threat of foreign interference, there are plenty of factors making tensions rise ahead of November's general election.

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