News Room

A collection of press releases, audio content and media clips featuring INFORMS members and their research.

Study Reveals Hidden Economic Cost of Sponsored Content for Social Media Influencers
News Release

BALTIMORE, MD, February 25, 2025 – In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the INFORMS journal Management Science unveils a surprising reality: sponsored content can harm an influencer’s reputation and reduce audience engagement.

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OpenAI’s New Stargate Project and China’s DeepSeek: Goliath vs. David
Media Coverage

On Jan. 21, OpenAI launched the $500 billion Stargate Project with partners like Arm, Microsoft, NVIDIA, and Oracle. This initiative aimed to secure American AI leadership, create jobs, and boost the economy. Initially, this boosted the stock prices of these companies.

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Resign or stay? Federal workers are on the clock — Here’s how decision-analysis tools can help
Media Coverage

Living in limbo: An estimated 2 million U. S. federal employees were thrust into a decision they did not seek to make. A deadline from the Trump Administration was halted last week, and is now in the hands of a judge. When a deadline is set those employees will have to make a high-stakes choice: Take a buyout and resign, or they can choose to stay in an uncertain job environment, including the possibility of being laid-off or having significant changes in work duties or leave with a buyout. This current reprieve gives these federal employees a little more time, but the fundamental question for each of them remains: What’s the right move for your career and future?

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Mayors, It's Time to Step Up

Mayors, It's Time to Step Up

The Hill, August 17, 2020

Governors, please take a step back. It is time for mayors and city officials in your largest cities to assume full authority for managing the COVID-19 response in their communities. The very public battle between the governor of Georgia and the mayor of Atlanta exemplifies how the COVID-19 response has become more about political partisanship than public wellbeing.

Non-Urban Areas in Illinois are the New COVID-19 Problem

Non-Urban Areas in Illinois are the New COVID-19 Problem

The McDonough County Voice, August 14, 2020

Chicago grabbed the headlines in April and May with its surge of Covid-19 cases and deaths. It is relinquishing that dubious distinction to small cities and rural areas. Based on Illinois Department of Public Health data, since August 1, 29% of new state-wide cases have been in small cities and rural areas (those outside of the Chicago metropolitan area and the two primary Illinois counties east of St. Louis). For deaths, this number jumps to over 38%.

COVID-19 is Putting the 'Student' Back in Student-Athlete

COVID-19 is Putting the 'Student' Back in Student-Athlete

The Columbus Dispatch, August 15, 2020

COVID-19 is poised to overhaul the college sports playing field. With all the uncertainty surrounding fall sports, with the Big Ten and Pac-12 delaying all competition, the intercollegiate sports business model is ripe for structural changes. The #WeAreUnited movement is symptomatic of the discontent, frustration and concern among student athletes.

Delaying College Football Until the Spring Will Guarantee No College Football in the Spring

Delaying College Football Until the Spring Will Guarantee No College Football in the Spring

Des Moines Register, August 14, 2020

The Big Ten and Pac-12 conferences pulled the trigger to delay (the better word is cancel) college football until the spring. The Big 12, Atlantic Coast and Southeastern conferences all seem intent to follow through and play this fall. Any conference decision to delay football, or any college sport for that matter, ensures that the sport will not be played this academic year. 

College Towns Brace for a New Wave of COVID-19

College Towns Brace for a New Wave of COVID-19

The Verge, August 17, 2020

SierraSierra Imwalle, a real estate agent in Ann Arbor, Michigan, is taking the COVID-19 pandemic seriously. When she shows houses to clients, she takes precautions: masks, distance, hand sanitizer. She’s avoiding the denser, usually crowded downtown area and steering clear of restaurants. Other people in Ann Arbor are also sticking to public health recommendations, she says. They’re wearing masks and following stay-at-home orders. “We’ve done a really good job maintaining a low number of cases,” she says.

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