Media Coverage

A comprehensive new research study from the INFORMS journal Marketing Science identifies challenges for current measurement practices for online advertising, while calling for better ways to address so-called “unobservable” factors. The key takeaway, according to its authors, is that current “observational” approaches to digital advertising measurement may not be as effective as large-scale randomized control trials.

New research in the INFORMS journal Marketing Science has concluded that the most common methods of online advertising measurement used by advertisers and agencies may not be as accurate as the kind of “large-scale, randomized experiments” that can only be conducted via - pause for effect - walled garden platforms like Facebook.

An article that debunked 9 myths about women in the workplace, cited research from the INFORMS journal Organization Science that contradicted the misconception that women are emotional in the workplace, stating that workplaces that employers who support positive, social relationships between female coworkers experience less conflict among female employees.

FedEx has unveiled an early model of an autonomous delivery robot. The shipper is teaming up with Pizza Hut, Walmart, Walgreens and other companies on the delivery program. The initiative highlights the surging demand for speedier delivery and the race to develop autonomous technology for what’s known as the “last-mile,” or the final step of the logistics journey from warehouse or kitchen to a customer’s front door.

Jeffrey Camm, INFORMS Fellow and Associate Dean of Business Analytics and Inmar Presidential Chair in Analytics at the Wake Forest University School of Business, discusses the expanding role of analytics in manufacturing, including prescriptive analytics, automation and artificial intelligence.