Jane Mather, INFORMS member and Founder and Principal of Critical Core, encourages businesses looking to improve space usage and management to look beyond new workplace software and tools, especially in complex situations, or they could be looking at millions of dollars lost.
A new study in the INFORMS journal Marketing Science conducted research designed to examine the challenge of how to most efficiently use user generated content (UGC) to identify customer needs in ways that are more cost-efficient and accurate.
Kayse Lee Maass, an INFORMS member and assistant professor of mechanical and industrial engineering at Northeastern University, believes engineers have tools that can help fight human trafficking. The same techniques used to model supply chains or plan media campaigns can be adapted to find ways to disrupt trafficking networks or organize support services for survivors.
New research in the INFORMS journal Marketing Science has found that machine learning can really improve the process of identifying consumer needs. Consumer brands globally have long used old-fashioned focus groups. They have also used surveys and interviews to gauge consumer needs, wants, and desires. They have used them as part of the processes that include marketing, sales, and product development.
With analytics driving and impacting nearly every industry today, it is ever-more essential and challenging to stay current in this rapidly moving field. The 2019 INFORMS Conference on Business Analytics and Operations Research offers a rich experience for Analytics professionals and other business leaders to learn from and network with leading experts and professionals at the epicenter of the evolution of data science.
Ashley Smith
Public Affairs Coordinator
INFORMS
Catonsville, MD
[email protected]
443-757-3578
An audio journey of how data and analytics save lives, save money and solve problems.
The test for any breakthrough technology is often where you least expect it, but once it “conquers” that application, even more possibilities may emerge.
Inside Universities Love-Hate Relationship with ChatGPT
New findings from a team of renowned researchers calls for transparency and rigorous oversight of the U.S. Medicare Advantage (MA) program, the United States' largest healthcare capitation program.
Mpox is spreading across several African countries. The World Health Organization declared mpox a “public health emergency of international concern.” The Democratic Republic of Congo has been hardest hit, though Burundi has also seen a recent surge of cases. To date this year, 36,000 suspected cases have been reported, with more than one-half among children younger than 15 years old. In Burundi alone, two-thirds of the recent cases have been in those younger than 19.
The supply chain for many small parcel shipping companies is typically long. Products are often made in distant lands, travel on oceans and waterways, arrive at ports, are then transported to warehouses, from where a third-party logistics provider delivers the product to its intended destination. In a stable world, shippers and customers alike can expect a product to be delivered within the promised time window. However, in a world facing high levels of uncertainty caused by war, pandemic, political instability, raw material shortages, freak accidents (recall the regional and national impact of the bridge collapse in the Port of Baltimore caused by a container ship), and weather, the shipper must work overtime to ensure customer expectations are met at no additional cost, despite these uncertainties.
BALTIM0RE -- Experts say the longer the thousands of port workers strike, including at the Port of Baltimore, the more catastrophic the impacts could be.
Billionaire investor Mark Cuban's question to Representative Matt Gaetz, a Florida Republican, on energy costs took off on social media on Saturday.
Florida lawmakers have banned wind turbines off its shores and near the coast, saying the bill is meant to protect wildlife and prevent noise.