Supply chain visibility and social responsibility: consumers willing to pay…
Companies from Patagonia to Nike to Levi’s are leading the charge on social responsibility and supply chain transparency and they’ve encouraged their competitors to follow suit. But getting better visibility into a supply chain is an expensive and time-consuming endeavor for apparel makers. But do customers really care, and if so, are they willing to reward a company for its efforts? A new study in the INFORMS journal Manufacturing & Service Operations Management finds that customers do indeed value information related to a company’s supply chain — and many are prepared to pay a premium for greater supply chain visibility.