Media Coverage

A common assumption in digital marketing is that individuals who are mindful of what’s trending on social media and propagate these trends, will be responsive to social media advertising and marketing, thus sharing branded messages with their network on a wide scale. As a result, firms increasingly try to mesh their brand or product with an emerging trend to get the attention of those who propagate these trends. The study will be published in the INFORMS journal Marketing Science.

One out of two mobile apps released is a clone of an existing app. However, new research in the INFORMS journal Information Systems Research shows the success of the original app is not always adversely affected by these clone apps. The study found that whether the copycat app increases or decreases the number of downloads of the original is dependent upon the quality of the copy.

HQ Trivia, a daily trivia game show launched in August that broadcasts live on smartphones worldwide and offers thousands of dollars in cash prizes, combines the fundamentals of TV game shows with mobile technology that makes users feel like winning thousands of dollars is at their fingertips. HQ Insiders, a group of data scientists from Georgia, have collected and analyzed questions from the game since October, providing some interesting insight. 

A submission from the Pediatric Heart Network (PHN), a consortium of nine leading North American children’s hospitals, including Children’s Healthcare of Atlanta, has been named as one of six 2018 finalists for the INFORMS Franz Edelman Award for Achievements in Advanced Analytics, Operations Research and Management Science. The Edelman Award is a prestigious honor given for achievement in the practice of advanced analytics and operations research. For more than four decades, winners have been recognized for revolutionary contributions that transform how we approach some of the world’s most complex problems.

 According to an upcoming INFORMS journal Organization Science article,“Gender Bias, Social Impact Framing, and Evaluation of Entrepreneurial Ventures,” investors link a startup’s social mission to the warmth of its founder. Women perceived as warm are also considered competent, as previous research has shown.