James M. Lattin
Past Awards
2015
Donald G. Morrison Long-Term Impact Award:
Winner(s)
Winning material:
“A Hidden Markov Model of Customer Relationship Dynamics”
2008
John D.C. Little Best Paper Award:
Winner(s)
Winning material:
A Hidden Markov Model of Customer Relationship Dynamics
Frank M. Bass Dissertation Paper Award:
Winner(s)
Winning material:
A Hidden Markov Model of Customer Relationship Dynamics
1999
Frank M. Bass Dissertation Paper Award:
Winner(s)
Winning material:
Shopping Behavior and Consumer Preferences for Store Price Format: Why Large Basket Shoppers prefer EDLP